The word "community" must test well in focus groups. It pops up everywhere. Pay attention to advertisements, and you'll find that all sorts of people and businesses are claiming to be able to provide it to you. Just one example: I heard an ad on the radio last week from a local savings bank suggesting I go there for "community" - and here I thought the bank was just a place to keep my money.
I'm not the only one to notice how often the term community is tossed around. Casey Chalk had an article in Crisis this past week called "
The Problem with Peloton and Other Faux Communities." Peloton, apparently, is a self-proclaimed community in which one can commune online with other people around the world while pedalling a false bicycle that never actually goes anywhere . . . and the starting price is only $1,900. Chalk contrasts the
simulacrum of community offered by Peloton and other online entities . . .
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